Do I Still Need a Website If I Have a Google Business Profile?

You claimed your Google Business Profile (GBP). You’ve added your hours, maybe a few photos, and even got a couple of 5-star reviews.

So now you’re wondering: Do I really need a website, too?

For many small service businesses, a GBP seems like enough. You show up in maps, people can call you, and they see your reviews. Simple, right?

Well… not quite.

The Power—and Limits—of a Google Business Profile

Google Business Profiles are incredibly powerful for local SEO. They help:

• 🚩 Get you listed in the local map pack
• 💬 Collect reviews and answer FAQs
• 📍 Show up when people search for “near me” services

But here’s the catch: you don’t control it.

Google does.

They can change the layout, hide fields, suspend your listing for suspicious edits—even merge it with another business if your NAP (name-address-phone) is inconsistent elsewhere online.

And without a website, you’re leaving money—and search traffic—on the table.

Why You Still Absolutely Need a Website

Here’s what a website gives you that GBP simply can’t:

1.Control & Credibility

Your site is your digital storefront. It’s the one place you decide what your brand looks like, says, and offers.

2.Content That Ranks

Google indexes your blog posts, service pages, FAQs, and more. These give you dozens of entry points into search results—beyond just your business name.

3.Broader Visibility

A website can rank in both local and organic results. This means more exposure for:

• “Best home inspector near me”
• “How to know if my roof needs replacing”
• “Affordable landscaping in Evans, GA”

4.Conversion Tools

Websites let you add quote forms, booking links, testimonials, galleries, and more—turning clicks into leads.

The Website + GBP Power Combo

It’s not either-or. The best strategy for a service-based business is to use both:

• GBP brings in local searchers →
• Your website seals the deal with content, reviews, and easy contact.

Plus, your GBP lets you link directly to your website—helping drive traffic, which helps boost your SEO rankings even more.

Think of GBP as your front door. Your website is the home they walk into.

Managed Nerds Builds Both—And Makes It Easy

At Managed Nerds, we specialize in helping small service-based businesses get both parts of the puzzle working:

• We optimize and maintain your Google Business Profile
• We build professional, local-SEO-ready websites—even for solopreneurs
• We offer bundled plans with content, updates, and AI-powered tools
• We even train you how to use and update your site if you want to DIY

Whether you’re a home inspector, plumber, or solo realtor, we can help your digital presence look like a million bucks—even if your business doesn’t gross that (yet).

You’re Closer Than You Think

You don’t need a massive website. You just need a smart one—one that Google loves and your customer's trust.

Let Managed Nerds help you build a website that works as hard as you do.