What Keywords Should My Business Be Targeting?

Let’s say you’re a home inspector.
You’re ranking for “house problems” and “home issues”…
…but no one’s booking you.

Why?
Because those people are researching, not hiring.

That’s the difference between traffic and leads.

What Makes a Keyword “Good”?

A good keyword:

• 🔍 Matches what your ideal customer is actually searching for
• 💬 Uses the language they’d type into Google—not what you would say
• 💰 Indicates purchase intent, not just curiosity

Examples:

• ❌ “water in basement” → Might just be a homeowner looking for advice
• ✅ “home inspector near me” → Likely someone looking to hire

Types of Keywords You Need

To show up in the right searches, you need a mix:

Local Service Keywords

“roofing company in Evans GA”
“radon testing Augusta”

Long-Tail Keywords

“affordable home inspector for FHA loan in Columbia County”

Question-Based Keywords

“how to know if my roof needs replacing”
“is radon testing required for selling a home in Georgia?”

These support blogs, build trust, and drive SEO.

Scene 4: Mistakes Small Businesses Make

• 🚫 Picking keywords based on guesswork
• 🚫 Focusing on what they want to say, not what customers type
• 🚫 Only targeting super-broad terms like “marketing” or “contractor”
• 🚫 Ignoring local search

These mistakes attract random traffic, not local leads.

How Managed Nerds Finds Your Perfect Keywords

We:

• Research what your customers are actually Googling
• Use SEO tools to find low-hanging keywords you can actually rank for
• Organize keywords into blog topics, service pages, and ad campaigns
• Monitor performance monthly—so you always stay visible

You’ll never have to guess again.

Want to Rank for What Actually Brings You Business?

Let Managed Nerds do the research—and help your site show up where it counts.

We don’t just get you traffic.
We help you get booked.