5 Must-Haves to Get Your Business Noticed Online

If people can’t find your business online—they’ll find someone else’s. You don’t need to be everywhere at once, but there are five essential places you do need to be. 

These aren’t just trendy suggestions. They’re the foundation of trust, visibility, and growth in 2025. Whether you're just launching or trying to level up, here’s where you start. 

1. Google Business Profile: Be Found in Local Searches 

Let’s start with the obvious: Google owns search. Over 92% of all search engine traffic goes through Google. If your business isn’t showing up when someone searches for what you offer—you’re missing out. 

A Google Business Profile is free, powerful, and gets your business listed on Google Maps and in the “local pack” (those top 3 map results you see under the ads). 

Why it matters: 

• Businesses with complete Google profiles get 7x more clicks than those without 
• 81% of consumers use Google to evaluate local businesses 
• It builds instant credibility—especially when you have good reviews 

How to make it work: 

• Fill out all your business info (hours, photos, services, etc.) 
• Ask happy customers to leave a review—93% of people say reviews impact buying decisions 
• Keep it updated regularly with posts, offers, and new info 

2. LinkedIn: Claim Your Professional Corner of the Internet 

LinkedIn isn’t just for job seekers—it’s a powerful platform for B2B visibility, networking, and thought leadership. 

In fact, 4 out of 5 LinkedIn users drive business decisions. That’s not just reach—it’s relevance. 

Why it matters: 

• Company pages show up in Google search results 
• It’s a credibility check for partnerships and hiring 
• Posts help build brand voice and trust with decision-makers 

What to do: 

• Create a business page with a logo, tagline, and services 
• Post updates, tips, industry insights, or behind-the-scenes peeks 
• Encourage your team to list your business in their profiles (boosts reach) 

3. Facebook: Show Up Where the Locals Hang Out 

Despite the rise of TikTok and Instagram, Facebook is still a goldmine for local businesses. Nearly 3 billion people use it monthly, and it remains the top platform for local community engagement. 

Why it matters: 

• Local customers often search for business pages before visiting 
• Facebook is still a hub for recommendations and reviews 
• It connects you to groups, events, and local audiences 

What to do: 

• Create a Business Page (not a personal profile) 
• Add contact info, hours, photos, and your website 
• Post regularly—tips, product updates, testimonials, or community news 
• Turn on messaging for direct customer communication 

4. A Website: Your 24/7 Online Home Base 

Think of your website as your digital storefront—open 24/7, searchable worldwide. It’s often your first impression, and if it doesn’t exist (or looks dated), you could be turning people away without even knowing it. 

Why it matters: 

• 75% of consumers judge a business’s credibility based on its website 
• It’s where all your marketing efforts (email, social, ads) should lead 
• You control the narrative—unlike social platforms 

What to include: 

• A homepage with a clear headline and what you do 
• Contact info, location, hours 
• Services or products 
• About page with your story 
• Testimonials or reviews 
• Mobile-friendly, fast-loading design (Google cares!) 

5. A Custom Domain and Email: Look Legit 

Still using a Gmail or Yahoo email for your business? It’s time to upgrade. A custom domain (like yourbusiness.com) and branded email (hello@yourbusiness.com) instantly boost trust. 

Why it matters: 

• 68% of consumers say they trust branded email addresses over free ones 
• Custom domains help with SEO and brand recognition 
• It signals professionalism—period 

How to do it: 

• Register a domain that matches or reflects your business name 
• Set up professional email through your domain registrar or services like Google Workspace or Microsoft 365 
• Use your domain consistently—on social media, emails, print materials, and more 

Visibility Is Built, Not Hoped For 

You don’t need to be a digital wizard to get noticed—you just need the right building blocks. These five steps create a trustworthy, discoverable, and professional presence that works even when you’re off the clock. 

Want help setting up any of these the right way? Managed Nerds makes the tech part easy—so you can focus on running your business while we make sure people can find it.